Trends in Digital Marketingchange so quickly that it can be hard to keep up! It’s an important thing to follow, however, as these marketing techniques can help companies grow their businesses at a much quicker rate than those who are stuck using older marketing strategies. Here’s a roundup of 5 digital marketing trends that all businesses should be aware of.
1. Mobile Shopping Experience
Mobile is bigger than ever and customers are spending lots of money on their smartphones and tablets. The good news is there is a lot of business to tap into here! But this means that your Mobile UX needs to be in tip-top shape. If you have a great website but haven’t hopped on board with responsive web design, you run the risk of losing a lot of these customers. They won’t keep trying to figure out how to get your site to respond to them – they’ll just go to a competitor’s site.
2. Mobile Marketing
It makes sense that if customers are doing more shopping on mobile, you’ll want to get more ads on mobile. There are a lot of different ways to go about mobile marketing and it is a fast-growing means of advertising. Mobile traffic continues to grow which desktop traffic is slowing down. Figure out a good way to advertise to your audience on mobile and you’ll be ahead of the game.
3. SMS Marketing
Marketing by text message has been recorded as the most effective form of mobile advertising with over 51 percent of mobile users responding positively to mobile promotions! This means that if you’re not contacting your existing customers via text and reaching out to potential new customers with text messages, you are missing out on a huge potential customer base. Keep your content valuable and relevant – offer discounts, deals or freebies – and you’ll be sure to see growth in your customer base.
4. Off-peak emails
Sending emails during off-peak hours (11pm to 1am) is the newest way to ensure higher click-rates. This is probably because customers checking their email on mobile have fewer messages in their box during the wee hours and are more likely to open and read the few that come through. It’s hard to make a hard and fast rule about this, however, as there are so many variables involved, such as customer location, etc.
5. Big Data
Perhaps the #1 most important new trend in digital marketing is big data. Studies show that most digital marketers aren’t tapping into their data results or using their data in a strategic and systematic way to increase sales. A lot of companies spend money acquiring big data but are at a loss as to how to use it. Finding a way to harness this information, whether it’s creating a process for marketing and IT to work together on utilizing this information, or bringing in an SEOservices company to help determine how you’re the results of big data could be best implemented in your site and marketing strategy, is going to be crucial to the success and growth of any small business in the future.
Keep up to date with these digital marketing trends and you’ll be in good shape for the coming business year!