Google Tag Manager is a free tool for webmasters to manage a website's tags in one location called a container. The container file is where a website's tags are added and removed. But, what is a tag?
That's one of the most common questions, and simply put, they’re strings of code that allow you to monitor traffic. This helps internet marketers understand how their online advertising campaigns and social media efforts are performing. Tags can be custom made or can be created using a template. Here's a brief overview of Google Tag Manager and how it can be put to work for you.
How Does Tag Manager Work?
The program works by tracking tags and setting tag-firing rules to define when those tags are available on your website. Rules tell the program which tags to fire on which pages. For example, "/.*" is a rule that’s used to define "All Pages", meaning that tag will appear on all pages of the website. It uses an asynchronous tracking code, and a unique code is generated for each container. Simply add tags to the account and hit Publish to update the site's tracking.
How Can Tag Manager Benefit Marketers?
Tag Manager is a powerful tool for marketers because tags can be updated whenever you want without involving an IT professional or some other tech geek to do it for you. You don't have to miss a sales opportunity simply because the website code required weeks to update.
It also simplifies the process because when you load tags into the Tag Manager, you know they're going to work. Like a Solinst interface probe, Tag Manager can provide you with valuable data about your marketing efforts.
Adding tags without knowing what you're doing used to produce a myriad of problems, including bogging down your site with unnecessary or incorrect tags. Not only does this cause your site to run slower, but your data may be incorrect as well. Tag Manager eliminates these problems to ensure you can track your marketing efforts without delay, no matter how many times you change direction.
How Can It Benefit Marketers with Several Clients
Tag Manager is a tremendous time-saver for agencies that have multiple clients and multiple accounts to manage. Each account should correspond to a particular company, and each container within that account should correspond with a website.
Each container can have multiple users with different permissions, allowing for easy monitoring and editing of tags by all those involved. In addition to saving time, combining tags into one container allows websites to load faster. Since load times are factored into search engine rankings, this can provide a tiny boost to sites that loaded slowly.
Tag Manager can be very useful, and best of all, it’s free! See if it makes your efforts run more smoothly.