Wednesday, March 13, 2013

Google’s Next Big Algorithm Update: Penguin 4 says Matt Cutts

Yesterday night, we have got another surprise from Matt Cutts Google's head of search spam, announced at SMX West that a "next generation" of Penguin is coming in 2013.

This is going to be big as expected. I was persuaded that all SEO’s and Webmasters around the world were talking that what’s Next in 2013? I specifically was expecting something on e commerce since this is growing industry on online space.

Matt did not mention the merchant quality algorithm but he did specifically say it might be the next generation of the Penguin update. The same as reported on Search Engine Land and Search Engine Round Table.
Matt Says “We have a potential launch later this year, maybe a little bit sooner, looking at the quality of merchants and whether we can do a better job on that, because we don’t want low quality experience merchants to be ranking in the search results."

However, Google is on his way to give their users a better and relevant search results.  So Google may drop bad merchant’s rankings in the later 2013.

This would be named as Penguin 4 officially. There are total 3 penguin updates we have in the past as following.
No idea or certain dates has been disclosed on Penguin 4 Update. But yes If I had to guess this might arrive on Q 2 or Q 3 2013.


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  2. Woow, that's important. But hard. I'm of those persons who doesn't understand all those modern features) For me google is a searching system, I can't understand all those algorithms, etc.I just google and get my info, I don't need nothing more. For example I need to know rating - I put this text into searching bar and I find all I need! What algorithm you're talking about!


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