Yesterday night, we have got another surprise from Matt Cutts Google's head of search spam, announced at SMX West that a "next generation" of Penguin is coming in 2013.
This is going to be big as expected. I was persuaded that all SEO’s and Webmasters around the world were talking that what’s Next in 2013? I specifically was expecting something on e commerce since this is growing industry on online space.
Search Engine Land and Search Engine Round Table.
Matt Says “We have a potential launch later this year, maybe a little bit sooner, looking at the quality of merchants and whether we can do a better job on that, because we don’t want low quality experience merchants to be ranking in the search results."
However, Google is on his way to give their users a better and relevant search results. So Google may drop bad merchant’s rankings in the later 2013.
This would be named as Penguin 4 officially. There are total 3 penguin updates we have in the past as following.
No idea or certain dates has been disclosed on Penguin 4 Update. But yes If I had to guess this might arrive on Q 2 or Q 3 2013.